In the autumn of 2021, I did a redesign proposal of a Thai restaurant chain in the Reykjavik area, called Krua Thai. I did this as a part of a course in branding during my exchange semester at the Iceland University of Arts.
I wanted to give the brand more freshness, youth and colour, to reflect the atmosphere of the restaurants. The restaurants are popular with millennials and students, with great food at an affordable price.
I used green, turquoise and golden yellow in the visual identity because these colours can be seen in a lot of Thai artworks. I also updated the logo and typography to appeal to younger customers.
The current brand identity of Krua Thai: https://www.kruathai.is/en/
